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Chongqing Hong Kong Brand Festival — "Love.Loving Hong Kong" Wedding Brand Ring

Under the sponsorship of the Dedicated Fund on Branding, Upgrading and Domestic Sales (Organisation Support Programme), the BDC is implementing the "Assisting Hong Kong Brands to Explore Western China Market through Organising ‘Chongqing Hong Kong Brand Festival’ Serial Activities” Project, with the Chinese Manufacturers' Association of Hong Kong acting as the Collaborating Organisation and the CMA Exhibition Services Limited acting as Implementation Agent.

The centerpiece of the Gallery was set up at “2014 Hong Kong Trendy Products Expo, Chongqing” at Chongqing International Conference and Exhibition Centre from 30 April to 5 May 2014, to be shaped into a highlighted area on the theme of “‘Love‧Loving Hong Kong’ Wedding Brand Ring”. Featuring a brief introduction of Hong Kong’s wedding culture and a dozen of representative brands engaged in wedding-related products or services, it will employ a story-telling approach to illustrate how Hong Kong brands keep moving with time and revolute their products and services in tandem with the evolution of socio-cultural trends, striking a dynamic balance between heritage and innovation.