Under the sponsorship of the Dedicated Fund on Branding, Upgrading and Domestic Sales (Organisation Support Programme), the BDC implemented the "Assisting Hong Kong Brands to Explore Western China Market through Organising ‘Chongqing Hong Kong Brand Festival’ Serial Activities” Project, with the Chinese Manufacturers' Association of Hong Kong acted as the Collaborating Organisation and the CMA Exhibition Services Limited acting as Implementation Agent.
A series of stage performances with focus on selected manufacturing or service industries were lined up next to the “Lovely-Loving Hong Kong” Showcase Gallery, scattered over the exhibition period, in an attempt to demonstrate the diversity, viability and lifestyle-orientation of Hong Kong brands.
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