While the “2013 Hong Kong Trendy Products Expo, Fujian Xiamen” (The Expo) was held at Xiamen Conference and Exhibition Center from 27 April to 2 May, 2013, the BDC set up a large-scale showcase namely “Brand Hong Kong – Stylish Gallery” at the exhibition hall, with an aim to promote the collective image and demonstrate the latest developments of Hong Kong brands.
An Exhibits Selection Committee was formed, which included Mr Jimmy Ng, Vice President of the CMA; Mr Simon Wong, Vice Chairman of the BDC; Mr Eric Ng, President of the Hong Kong General Chamber of Small & Medium Business; Mr Alvin Wong, Director, Institute for Entrepreneurship of Hong Kong Polytechnic University; Mr Tony Lam, Director - Corporate Services of Hong Kong Productivity Council; Ms Daisy Lui, Deputy Executive Director, Hong Kong Tourism Board; Ms Ruth Yu, Executive Director of Hong Kong Retail Management Association; and Dr John Lo, Senior Consultant of Hong Kong Design Centre. The Committee held a meeting on 4 March 2014 to conduct a screening on brands applied for the showcase and to advise on the design outlay of the Gallery.
Centering on the theme of “Trendy and Quality Life”, the Gallery displayed a total of 100 product brands and service brands of Hong Kong. The “Product Brand” zone features over 190 product items under about 80 local brands, selected from six consumer products categories, i.e. fashion & accessories; jewelry & watches; household products & fine living; home appliances & electrical products; food; and Chinese medicine, healthcare & beauty products. At the “Service Brand” zone, a set of panels were set up to display information of participating brands from a verity of industries like retail & wholesale, hotel & catering, tourism & entertainment and professional services.
