A three-day roadshow was staged at Xiamen Robinsons Shopping Mall from 12 to 15 April 2013 to promote Hong Kong brand image and disseminate information of “Xiamen Hong Kong Brand Festival”among local citizen, through catwalk shows, interactive games, lucky draws and information panel display.
Apart from newspaper and magazine advertising in Hong Kong, the BDC also carried out an intensive promotional campaign in South Fujian region, which consisted of advertisements on local newspapers and magazine; radio and SMS broadcasting; as well as outdoor advertising on bus, bus stop, shopping mall, streets and foot bridges.
A series of printing materials such as leaflets and directory of the participating brands of “Brand Hong Kong – Stylish Gallery” as well as souvenirs like pens and recycle bags were distributed to local citizens to reach out to a wider audience.
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