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Interactive Consumer Panel Discussions

Under the sponsorship of the Dedicated Fund on Branding, Upgrading and Domestic Sales (Organization Support Programme), the BDC is implementing the "Assisting Hong Kong Brands to Explore Western China Market through Organising ‘Chongqing Hong Kong Brand Festival’ Serial Activities” Project, with the Chinese Manufacturers' Association of Hong Kong acting as the Collaborating Organisation and the CMA Exhibition Services Limited acting as Implementation Agent.

Three Interactive Consumer Panel Discussions were conducted in Hong Kong and Chongqing on 15 March, 29 March and 1 May 2014 respectively. Led by Dr Sherriff Luk, Head of PolyU Shenzhen Base Brand Strategy & Innovation Center cum Associate Professor of Department of Management and Marketing of the Hong Kong Polytechnic University, Hong Kong brand operators could exchange views and develop insights with Chongqing local consumers, as well as their preferences, buying behaviors and perception of Hong Kong brands, helping to gather first-hand, in-depth market intelligence for Hong Kong companies’ reference.

    

   


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