A Training Workshop was held on 18 March 2014 in Hong Kong, whereby Dr Sherriff Luk, Head of PolyU Shenzhen Base Brand Strategy & Innovation Center cum Associate Professor of Department of Management and Marketing of the Hong Kong Polytechnic University and Mr Anthony Chung, Brand Consultant at Hong Kong Polytechnic University Shenzhen Base with domain expertises will analyze the business environment of Chongqing and Western China, and share with Hong Kong brand operators on the knowledge and practices related to brand building, brand management and development of domestic market. Over 50 participants were attracted to join the Workshop.
