As concluding session of the Project, a seminar under the banner of “Tapping into Western China Market” was held on 17 June 2014.
After introducing the gist of “Survey on Western China Consumers’ Perception of Hong Kong Brands and Purchasing Behaviour”, Dr Edward Chan, Managing Director of German Pool (HK) Ltd., shared his experience in exploring China market. Mr. Jacky H.S. Lee, Partner of Johnnie Yam, Jacky Lee & Co. elaborated on legal issues in Developing of Western market in China. Dr Sherriff Luk, Head of PolyU Shenzhen Base Brand Strategy & Innovation Center cum Associate Professor of Department of Management and Marketing of the Hong Kong Polytechnic University, announced research result on Chongqing and Western China's consumer purchasing behaviour and consumption pattern and illustrated on how Hong Kong's brands prepare for exploring Western China market. The Seminar attracted about 80 participants.
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