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Workshop on Brand: We are Loving It

Co-organized by the BDC and HKU SPACE, the workshop on "Brand: We are Loving It" was held on 20 February 2012. Mr Rudi Leung, the lecturer of Executive Diploma in Strategic Brand Management of HKU SPACE was invited to elaborate on the key concepts of brand management and brand communication. The workshop attracted about 60 company representatives to join.