Jointly organised by the BDC, the CMA and the Digital Transformation Alliance, the “Practical Skills for Digital Marketing Workshop” was held on November 14 2018, which was the second training programme of the Serial Workshop on Digitalisation.
The workshop started with a speech by Dr Michael Chau, Associate Professor of Faculty of Business and Economics of the University of Hong Kong, who gave an account of the latest development of online advertising with an emphasis on the key factors for search engine optimization and the Key Performance Index for measuring the effectiveness of search marketing. In the afternoon session, Mr Jeffrey Chu, Director and Founder of You Find Limited, shed light on strategies for selecting keywords for online advertisement and the success factors for target marketing; whereas Ms Vicky Wong, Associate Director of You Find Limited, elaborated on the techniques to create contents in social media platform and the right steps to handle social media crisis.
