“Branding to Win Seminar: “The Rise of Emerging Brands” was held at the Hong Kong Convention and Exhibition Center on 19 April 2011.It was a joint project of the BDC, the CMA, the Trade and Industry Department (TID) and the Hong Kong Trade Development Council (HKTDC). Ms Shirley Chan, Chairman of the BDC presented souvenir to the speakers.The seminar invited Professor of Department of Marketing of the Chinese University of Hong Kong Dr Leo Sin analyzed the DNA of Emerging Brands; BDC Vice Chairman and founder of “Dai Pai Dong” and “Greendotdot” Mr Simon Wong, dissected the the re-production and renewal of brand family; Deputy Chief Economist of the TDC Ms Pansy Yau introduced the alternative marketing channels for brands to tap into China market; Deputy Chief Economist of the TDC Ms Pansy Yau introduced the alternative marketing channels for brands to tap into China market; and Creative Director of “Chocolate Rain” Ms Prudence Mak shared on the tears and laughers at the start-up stage of branding.The seminar received overwhelming response with over 180 participants.
