Co-organised by the BDC and HKU SPACE, the workshop on “Brand: We are Loving It” was held on 2 March 2018. Ms Julie Cheng, the lecturer of Executive Certificate (in《Digital Brand Communications》 and 《Creative Branding and Brand Management》) of HKU SPACE was invited to elaborate on the key concepts of brand management and brand communication. The workshop attracted about 52 company representatives to join.
