During 12 to 14 December 2007, the BDC and the Hong Kong Trade Development Council joined force in presenting a serial workshop namely “Brand Building Workshops” at the Hong Kong Convention and Exhibition Centre. The serial workshop was one of the highlight events of 2007 Inno Design Tech Expo, targeting mainly at the exhibitors and visitors.
The serial workshop included 10 co-related sessions, which spanned over the 3-day exhibition period and covered different aspects of brand management and promotion. The BDC also set up exhibition panels of “Hong Kong Top Brand Awards” and product showcases for displaying innovative products of “Hong Kong Top Mark” licensees. The three-day workshop recorded a total audience of 1,500.
