"Branding to Win Serial Seminar II - Effective Marketing Strategies for Brand-building” jointly organized by CMA and BDC, was held on 21 April 2006 at CMA Conference Hall.
The Seminar invited Mr Paul Yin, BDC Chairman to deliver welcome remarks. Mr K M Yim, Chairman of HK Marketing Institute; Mr Alan Au, Associate Professor of Open University of HK; Mr Frederick Chan, Marketing Manager of San Miguel Brewery HK Ltd; and Ms Janet Cheang, CEO of Culturetainment Service Co Ltd were invited as speakers to share on the ways to develop a successful marketing strategy and some successful brand marketing tips. The Seminar attracted over 150 corporates to join.
