During 29 November to 1 December 2006, the BDC and the Hong Kong Trade Development Council joined force in presenting a serial workshop namely “SME Brand Building Workshops” at the Hong Kong Convention and Exhibition Centre. The serial workshop was one of the highlight events of 2006 World SME Expo, targeting mainly at the exhibitors and visitors.
The serial workshop included 9 co-related sessions, which spanned over the 3-day exhibition period and covered different aspects of brand management and promotion. The BDC also set up exhibition panels at the workshop venue to introduce its activities and services. The three-day workshop recorded a total audience of 1,500.
