In order to keep the local enterprises abreast of the latest development of cosmetics industry in both Hong Kong and Mainland China, and to facilitate experience sharing in brand management, promotion and protection, the BDC, together with the CMA and the Hong Kong Cosmetic Technical Resources Centre, co-organized the Seminar on “Building up Glamorous Brand in Cosmetics Industry” on 22 March 2007. The Seminar invited brand consultant, industrial experts and operators of famous cosmetic brands from both Hong Kong and China to share their domain knowledge and experience. It received enthusiasm response with the participation of more than 100 companies.