Brand book and guidelines on visual merchandizing design are essential to the establishment of a unified brand image, and they are of critical importance to enterprises with an eye to expanding business through franchise. Together with BDC, the CMA Training Center held a workshop on 5, 7 and 14 July 2007, at which Mr Vincent Tse, a brand expert, spoke on how to create and implement brand book, as well as the concept and practice of visual merchandizing.
