Co-organised by the BDC and HKU SPACE, the workshop on “Brand: We are Loving It” was held on 29 April 2022. Mr Henry Yeung, the lecturer of Executive Certificate in “Digital Brand Communications” and “Creative Branding and Brand Management” of BDC and HKU SPACE, was invited to elaborate on how the digital era can flourish and kill a brand. The on-line workshop attracted about 40 company representatives to join.
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