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E-book Lauching Ceremony of “Hong Kong-New Quality Brand Power”

To celebrate the 20th anniversary of the Hong Kong Brand Development Council, the Council held the e-book launching ceremony of “Hong Kong: New Quality Brand Power” on 10 November  2025, at the HKTDC SME Centre. The Ceremony was officiated by Hon Algernon Yau, Secretary for Commerce and Economic Development of the HKSAR Government, CMA President Dr Wingco Lo, BDC Chairman Mr Calvin Chan, BDC Honorary Chairmen Dr Jose Sun-say Yu and Dr Allen Shi, Mr David Wong, Director for Intellectual Property Department, and CMA Executive Vice President Dr Ma Kai-yum, proclaiming the official publication of the e-book “Hong Kong • New Quality Brand Power”.

Nearly 100 government officials, business leaders, representatives from the BDC and CMA, as well as representatives from participating brands and experts of the e-book attended to witness this significant moment.

 




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