The Hong Kong Brand Development Council hosted a seminar under the banner of xperience Sharing Seminar on“Strategies for Hong Kong Brands Going GBA 2025”on 21 March 2025.
The Seminar started with a speech by Dr Sherriff Luk, Professor of Marketing of Emlyon Business School, who summarized the report on “Greater Bay Area Market in Perspective and Implications for Hong Kong Brands” conducted by the BDC, followed by insightful recommendations on the effective branding strategies for harnessing the emerging trends of GBA market. Mr Eddie Lee, Chief Marketing Officer of Sun Sang Accessories Company Limited illustrated how SungSang stroke success on Mainland’s domestic sales market; and the third speaker, Ms Kim Jin, General Manager of Shenzhen HS Cultural Media Company Limited, shed light on the impacts of social media on brand promotion. At last, Mr Rudy Chan, Co-founder and Chief Operating Officer of Cloudbreakr, shared on the Trends of AI Marketing. After delivering welcome remarks at the beginning of the Seminar, Chairman of the BDC Mr Calvin Chan presented souvenirs to the speakers.
Experience Sharing Seminar on “Strategies for Hong Kong Brands Going GBA 2025” was conducted online and offline simultaneously, with an audience of near 140 participants in total.
Download "In GBA: Market Insights and the Implications for Hong Kong Brands" Presentation Slides
(Speaker: Dr Sherriff Luk, Professor of Marketing of Emlyon Business School)
Download "In GBA: An “Anew” story of Sung Sang Accessories" Presentation Slides
(Speaker: Mr Eddie Lee, Chief Marketing Officer of Sun Sang Accessories Company Limited)
Download "Go GBA: Riding on the Trends of AI Marketing" Presentation Slides
(Speaker: Mr Rudy Chan, Co-founder and Chief Operating Officer of Cloudbreakr)
