Under the sponsorship of the Trade and Industrial Organisation Support Fund of Trade and Industry Department, the Hong Kong Brand Development Council implements “Organising ‘Hong Kong‧IN‧Brand Greater Bay’ serial activities to promote Hong Kong brands’ collective image” Project with the Chinese Manufacturers’ Association of Hong Kong acting as Collaborating Organisation. Through a variety of deliverables that include multi-stop brand image-building and promotion activities as well as multi-dimensional market researches and business strategy studies, the Project assists Hong Kong companies to discover the rapidly-changing consumption culture in the Greater Bay Area and endeavors to uplift the collective image and market influences of Hong Kong brands.
23-25 Aug 2024 (3-day)
Panyu Wanda Plaza in Guangzhou City
Centering on three thematic elements, i.e. "Innovation", "Technology" and "Vibrant", the Gallery displays more than 100 representative products and information of over 50 brands, which are abundant with innovation, design, or cultural distinctiveness, providing an intriguing window to illustrate the stylish, enterprising, culturally-sophisticated and superior image of Hong Kong brands.
As an integral part of the Brand Image Gallery, "Interactive Experience Camp" featuring 3 demonstration kiosks will be set up in the exhibition venue, at which selected Hong Kong brands will present innovative and interactive activities to deliver unique consumer experience, culminating in a multidimensional dynamic "Experiencing Hong Kong, Experiencing Brands" ambience to highlight the trendy appealing image and remarkable emotional values of Hong Kong brands.
A stage will be set up in the center of the Brand Image Gallery and a series of dynamic stage performances with "Hong Kong flavour" are to be put up during the exhibition period. While showcasing the diversity and lifestyle-orientation of Hong Kong brands, the performances will enhance the participation and enjoyment of the visitors, allowing them to immerse in a carnival atmosphere and savior the appeal and sense of affinity of Hong Kong brands.
Regular updates on the serial activities of the Project will be broadcasted through the website of the Project (www.brandgreaterbay.org).
