The current global economic and trade landscape is undergoing profound transformations. Driven by the accelerated restructuring of international supply chains and the rise of Chinese enterprises “Going Global 2.0” wave, Hong Kong enterprises are stepping up their global deployment to explore “new blue oceans for branding”. This seismic shift has also endowed Hong Kong, a premier International Brands Hub, with an entirely new role and fresh opportunities.
The Hong Kong Brand Development Council, the Trade and Industry Department of the HKSAR Government, the Hong Kong Trade Development Council, and The Chinese Manufacturers' Association of Hong Kong are proudly joining hands to present the "Branding to Win Seminar 2026”. Bringing together heavyweight scholars, industry experts, and brand leaders, this seminar provides multi-dimensional insights into the latest trends and opportunities in Hong Kong’s brand development. And it offers an in-depth exploration of how enterprises can leverage Hong Kong’s strengths as a “Brands Hub” to set sail for international “blue seas”— expanding their global footprints while embarking on a new journey towards the higher echelons of the global value chain.
August 28, 2026 (Friday)
2:30-5:00PM
- Sailing into New Blue Oceans: An Inside Look at the “Go Global” Branding Strategies of Chinese and Hong Kong Enterprises
(Prof Ma Xufei, Chairman, Department of Management ofChinese University of Hong Kong)
- Mastering the Global Market: Strategic Planning for Cross-Border Business
(Ms Rebecca Wong, Founder of 360 Creative Solution)
- Mastering the Market: Winning Formula for Entering the ASEAN E-Commerce Landscape
(Ms Kay Leung, Founder of Digitify Online Growth)
- Starting from Hong Kong: The "Smart" Manufacturing Legend of the "Kunwu" Orthopedic Robot
(Mr Lambert Xu, International Sales Director Yuanhua Robotics, Perception & AI Technologies (HK)
- Starting from Hong Kong: ‘24/7 FITNESS’ Ready for Global Challenge
(Speaker : Mr Isaac Lau, Marketing Director, 24/7 FITNESS)
CMA Conference Hall (27/F, CMA Building, 64 Connaught Road Central, Central)
Free of Charge
Interested enterprises are requested to register online. Seating is subject to availability and will only be confirmed upon receipt of a confirmation email from the organizer (to be sent three days prior to the event). For inquiries, please contact Ms. Hui at 2542 8635. The organizer reserves the right to make changes to the event arrangements.
