当前世界经贸格局正发生深刻变革，国际供应链加速重组和中国企业「走出去2.0」的兴起，催动了香港企业加速全球化部署和拓展「品牌新蓝海」的新一波浪潮，亦为香港这一国际品牌荟萃中心赋予了崭新的角色与机遇。
香港品牌发展局、香港特区政府工业贸易署、香港贸易发展局、香港中华厂商联合会特联袂呈献「品牌『智』胜研讨会2026」，汇集重量级学者、专家和品牌掌舵人，从多维度透视香港品牌发展的最新态势和机遇所在，深入探讨企业应如何依托香港「品牌港」的优势扬帆「出海」，在开拓国际化版图的同时，迈上向全球价值链高端跃升的新征程。详情如下：
2026年8月28日(星期五)
下午2:30-5:00
- Sailing into New Blue Oceans: An Inside Look at the “Go Global” Branding Strategies of Chinese and Hong Kong Enterprises
(Prof Ma Xufei, Chairman, Department of Management ofChinese University of Hong Kong)
- Mastering the Global Market: Strategic Planning for Cross-Border Business
(Ms Rebecca Wong, Founder of 360 Creative Solution)
- Mastering the Market: Winning Formula for Entering the ASEAN E-Commerce Landscape
(Ms Kay Leung, Founder of Digitify Online Growth)
- Starting from Hong Kong: The "Smart" Manufacturing Legend of the "Kunwu" Orthopedic Robot
(Mr Lambert Xu, International Sales Director Yuanhua Robotics, Perception & AI Technologies (HK)
厂商会会议厅 (中环干诺道中64号厂商会大厦27楼)
Free of Charge
Interested enterprises are requested to register online. Seating is subject to availability and will only be confirmed upon receipt of a confirmation email from the organizer (to be sent three days prior to the event). For inquiries, please contact Ms. Hui at 2542 8635. The organizer reserves the right to make changes to the event arrangements.
