Dong Xiang Zui
2019
Merge Enterprise Limited
Hong Kong Emerging Brand (2023)
Rice
Room 1405, Fo Tan Industrial Centre,26-28 Au Pui Wan Street, Fo Tan,New Territories, Hong Kong
3576 3840
info@merge.com.hk
Dong Xiang Zui specialises in rice products sourced from Northeast China, where the special ecological system and natural resources, notably black soil and Songhua River water, create an excellent environment for planting rice; a single harvest a year makes "Northeast Rice" even more precious. Dong Xiang Zui adopts modernised farming method and avoids the use of any pesticide; its grains are round and translucent, and the cooked rice is naturally sweet, moderately soft and rich in cereal aroma.
The products of Dong Xiang Zui are exported by the China National Cereals, Oils and Foodstuffs Corporation, which follows "ISO 9001" quality management system and "FSSC 22000" food safety standard. Each batch of rice is tested for nutritional content by a third-party organisation, so as to ensure that the requirements for importation are strictly met. The Company is a rice supplier recognised by the authorities of both Hong Kong and Mainland, and has obtained the "Certificate of Registration as a Stockholder of Rice" from Hong Kong Trade and Industry Department and "Food Business Licence" from Dongguan Administration for Market Regulation.
Dong Xiang Zui re-defined the traditional products and introduced a new gift-giving concept for rice. It adopted fashionable packaging design and launched “Good Fortune Rice Gift Box”, which not only has a wide appeal to senior citizen but also caters to the trend-savvy younger generations. Dong Xiang Zui was awarded “Hong Kong Emerging Brand” by the Hong Kong Brand Development Council in 2023.
