TamJai SamGor Mixian
2008
Vennic Limited
Hong Kong Top Service Brand (2019)
Chinese Specialty Cuisine Restaurant
Catering Service (Chinese Specialty Cuisine Restaurant)
8/F, D2 Place ONE, 9 Cheung Yee Street, Cheung Sha Wan, Kowloon, Hong Kong
2753 3700
cs@tjsamgor.com
www.tjsamgor.com
"The Combination of Fragrant, Numbing, Hot and Spicy Flavours" — Every bowl of TamJai SamGor spicy soup Mixian brings customer onto a delectable journey of exciting tastes and aromas
TamJai SamGor Mixian, a brand under Tam Jai International Co. Limited, is a fast casual restaurant chain in Hong Kong. After the first restaurant was opened in Hong Kong in 2008, it has actively expanded overseas and entered into Singapore and Japan in 2020 and 2022 respectively, bringing the thrill and enjoyment of fragrant, numbing, hot and spicy flavours to local consumers. Over the past 15 years, TamJai SamGor has grown into one of the most popular Mixian chain stores in Hong Kong, with nearly 100 branches across Hong Kong, Kowloon and the New Territories.
TamJai SamGor kick-started Hong Kong's Mixian trend. Selling over million bowls of Mixian on average every month, it is considered as one of the most beloved restaurants in Hong Kong with its unique "Ma La Soup (Hot and Numbing Soup)" , "Wu La Soup (Charred Pepper and Spices Soup)" ,
"TuFei Chicken Wings (Roasted Chicken Wings in cumin flavour)" having won the hearts of numerous food lovers. TamJai SamGor was recognised as a "Bib Gourmand" restaurant by the "Michelin Guide Hong Kong and Macau" for three consecutive years from 2011 to 2013. The much-loved soup bases, available in an extensive range of spiciness levels from "10 Mild Spicy" to "Extremely Spicy" , have firmly positioned TamJai SamGor as a spicy food authority in Hong Kong.
2019 marked another milestone for TamJai SamGor as the brand logo was revamped with a modern look. Its first flagship store at Tsim Sha Tsui adopted a playful and down-to-earth interior design; and other stores were gradually renovated with the new design. TamJai SamGor values originality and enthusiastically supports local creative industry; its innovative and ground-breaking promotion campaigns always go viral in the town. The Brand is also renowned for the high-quality service, and it won the "Service & Courtesy Award" from Hong Kong Retail Management Association in 2019 and the "Hong Kong Premier Service Brand" in 2023 from the Hong Kong Brand Development Council.
By dint of unrelenting perseverance and strong desire in innovation, "SamGor" has established itself as a household name and one of the most iconic brands in Hong Kong.
