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Hong Kong Top Brands



Brand

MaBelle

Time of Establishment

1993

Company

Ma Belle Jewellery Company Limited

Award (Year)

Hong Kong Top Brand (2023)

Main Product(s)

Diamond Jewellery, Pearl & Gem Jewellery, Precious Metal Jewellery

"Top Mark" Registered Categories

Pearl & Gem Jewellery, Precious Metal Jewellery

Address

3/F, Citicorp Centre, 18 Whitfield Road, Causeway Bay, ong Kong

Tel No.

2869 6668

Fax No.

2526 3581

E-mail

info@mabelle.com

Website

www.mabelle.com

Wits for Win

Triumph in integrity; Advance with diligence; Set trend with insight; Dare to be different. — Mr Maximilian Ma, Founder of Ma Belle Jewellery Company Limited

Company Profile

Lee Heng Diamond Group, parent company of MaBelle, has been engaged in diamond procurement and wholesale for over 75 years, and it provides strong support for MaBelle with a steady supply of high-quality natural diamonds. Upholding the brand value of "Natural Diamond. Eternal Promise." , MaBelle has been dedicated to introducing fashion diamond jewellery at affordable price for 30years. Both its natural diamond procurement and testing processes have obtained "ISO 9001"quality management certification, ensuring that "Every diamond being sold is of genuine natural origin". Currently MaBelle is a highly-recongised natural diamond jewellery chain store with over 40 branches across Hong Kong.

Track of Glory

MaBelle was the advocate of transparent pricing and open plan stores. By introducing the ground-breaking "HK$1,000 Natural Diamond Ring" Scheme, it successfully developed the mass market, turning diamond jewellery into a daily wear. The Brand has created countless fashion trends through an array of innovative products, such as single earrings, men's diamond jewellery, multi-wear and personalised items, as well as over 5,000 styles of diamond earrings. MaBelle has also introduced "The Leo Diamond", which applies the patented 82-facet cut technique to achieve a shinier and brighter effect, and the elongated-cushionshaped "ASHOKA Diamond" that is visually larger than diamonds of the same carat weight, providing more and better branded diamond options to the market.

Being the first in the industry to roll out "Gold Recycling Service" in 2023, MaBelle allows customers to exchange jewellery of any brands, no matter it is K-gold, platinum or pure gold, for cash or cash credit higher than the recycling value, which could be then spent on any new purchase of MaBelle's natural diamond.

MaBelle is also the first diamond jewellery chain store in Hong Kong that has offered "ISO 9001" certified "Professional Ear Piercing Service" since 2012. It also provides earring matching consultancy service in tandem with personalised "Ear Styling" experience, further demonstrating the perfect combination of innovative products and creative services.



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