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Hong Kong Top Brands



Brand

HONG KONG MX

Time of Establishment

1956

Company

Maxim's Caterers Limited*

Award (Year)

Hong Kong Top Brand (2003), Hong Kong Premier Brand (2007), Hong Kong Top Brand Ten Year Achievement Award (2012)

Main Product(s)

Mooncakes, Preserved Meat, Chinese Puddings, Rice Dumplings, Chinese Noodles

"Top Mark" Registered Categories

Mooncakes, Snowy Mooncakes, Chinese Cakes & Confectioneries, Festive Food, Chinese Preserved Meat & Sausage, Dried Chinese Noodles

Address

18/F, Maxim's Centre, 17 Cheung Shun Street, Cheung Sha Wan, Kowloon, Hong Kong

Tel No.

2101 1300

Fax No.

2216 7883

E-mail

pcr@maxims.com.hk

Website

www.maxims.com.hk

Wits for Win

With continuous assurance on quality food and services, food safety and hygiene, HONG KONG MX follows the ultimate principle of "Customers come first" and provides quality and innovative dining experience to customers.

Company Profile

Founded in 1956, Maxim's Group provides diversified catering experience through operating its self-owned brands and introducing international brands into the local market. Nowadays, it has become one of Asia's leading food and beverage companies that operates Chinese, Japanese, Southeast Asian, Western and fast food restaurants, bakery shops, cafes and institutional catering service, with over 1,900 outlets. While providing a wide range of festive products such as the award-winning HONG KONG MX Mooncake, the Group is also the licensee of renowned brands like "Starbucks Coffee", "Genki Sushi", "IPPUDO", "The Cheesecake Factory" and "Shake Shack" in various territories.

Track of Glory

HONG KONG MX Mooncakes was the first mooncake brand to receive the "Hong Kong Q-Mark", and the No.1 market leader for 25 consecutive years in terms of sales (according to Nielsen Research Report from 1998 to 2022). To cater to changing needs of customers, the Brand has enhanced a series of bakery products through continuous improvement. Its innovative series "Lava Custard Mooncake" has since its inception become the bestseller among egg custard mooncakes for 8 consecutive years. In 2020, "Lace Mooncake" set off a new wave of trend; this unique stringy delicacy stays fresh even at room temperature, with long strings of salted egg yolk coming off in every bite.

Maxim's Group is dedicated to "Cherishing Food and Helping the Needy". Over the past 10 years, it has cooperated with around 100 social welfare organisations and dispensed over 5.8 million surplus breads to the disadvantaged; in particular, HK$2.4 million together with food worth about HK$20 million were donated in 2022. The Group restarted the volunteer activities when the COVID-19 epidemic eased off, and over 1,300 volunteer hours were recorded in 2022. It also distributed anti-epidemic supplies and meal coupons to over 12,000 grass-root families, the elderly and the homeless, in addition to 12,000 snack sets dispensed to medical workers and people under quarantine and 4,000 gift bags to families in need during Christmas period.

Striving for innovation and quality excellence, HONG KONG MX received a number of accolades in recent years, including the "Hong Kong Top Brand Ten Year Achievement Award", "Hong Kong Premier Brand", "Hong Kong Proud Award" and the "Service & Courtesy Award" presented by HKRMA.

*The English name of the company — Maxim's Group is exclusively used in Hong Kong.



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