HONG KONG MX
1956
Maxim's Caterers Limited*
Hong Kong Top Brand (2003), Hong Kong Premier Brand (2007), Hong Kong Top Brand Ten Year Achievement Award (2012)
Mooncakes, Preserved Meat, Chinese Puddings, Rice Dumplings, Chinese Noodles
Mooncakes, Snowy Mooncakes, Chinese Cakes & Confectioneries, Festive Food, Chinese Preserved Meat & Sausage, Dried Chinese Noodles
18/F, Maxim's Centre, 17 Cheung Shun Street, Cheung Sha Wan, Kowloon, Hong Kong
2101 1300
2216 7883
pcr@maxims.com.hk
www.maxims.com.hk
With continuous assurance on quality food and services, food safety and hygiene, HONG KONG MX follows the ultimate principle of "Customers come first" and provides quality and innovative dining experience to customers.
Founded in 1956, Maxim's Group provides diversified catering experience through operating its self-owned brands and introducing international brands into the local market. Nowadays, it has become one of Asia's leading food and beverage companies that operates Chinese, Japanese, Southeast Asian, Western and fast food restaurants, bakery shops, cafes and institutional catering service, with over 1,900 outlets. While providing a wide range of festive products such as the award-winning HONG KONG MX Mooncake, the Group is also the licensee of renowned brands like "Starbucks Coffee", "Genki Sushi", "IPPUDO", "The Cheesecake Factory" and "Shake Shack" in various territories.
HONG KONG MX Mooncakes was the first mooncake brand to receive the "Hong Kong Q-Mark", and the No. 1 seller of Mooncakes in Hong Kong for 26 consecutive years (according to the Nielsen IQ Research Report 1998-2023 of Mooncakes Market in Hong Kong). To cater to changing needs of customers, the Brand has enhanced a series of bakery products through continuous improvement. Its innovative series "Lava Custard Mooncake" has since its inception become the bestseller among egg custard mooncakes for 9 years in a row (according to the Nielsen IQ Research Report 2015-2023 of Egg Custard Mooncakes Market in Hong Kong); and the "Musang King Durian Molten Mooncake" , which adopts 100% Malaysian Musang King Durian, was launched in 2023, bringing another tantalising surprise for taste buds.
Maxim's Group is dedicated to "Cherishing Food and Helping the Needy" . Over the past 10 years, it has cooperated with around 100 social welfare organisations and dispensed over 6.1 million surplus breads to the disadvantaged; in particular, HK$2.35 million together with food worth about HK$20 million were donated in 2023. With the society returning to normal after the COVID-19 epidemic, the Group provided more than 2,100 hours of volunteer services and stepped up interaction with the beneficiaries to better understand their needs. It also joined hands with gourmet mobile game namely "Eatie" in launching the "Happy School Happy Meal" charity campaign, through which over 16,000 healthy meals and bread were donated to the Kiddy Heart Canteen.
Striving for innovation and quality excellence, HONG KONG MX received a number of accolades in recent years, including the "Hong Kong Top Brand Ten Year Achievement Award", "Hong Kong Premier Brand", "Hong Kong Proud Award" and the "Service & Courtesy Award" presented by HKRMA.
(*The English name of the company — Maxim's Group is exclusively used in Hong Kong.)
