When a licensee of the Hong Kong Top Brand Mark use wordings to indicate/interpret the Mark in textual or verbal contexts, the full name or abbreviations of the Organiser, i.e., Hong Kong Brand Council and the Chinese Manufacturers’ Association of Hong Kong, the grade of the Mark, and the scope of its application should be well articulated. This document includes some suggested statements to illustrate the proper use of the Mark in literature; other wordings may be used provided that it is first submitted to consult with the Organiser.
Statements to highlight the brand
I. B (brand) of A (company) was conferred Y (Year) Hong Kong Top Brand Award by Hong Kong Brand Development Council and the Chinese Manufacturers’ Association of Hong Kong.
II. B (brand) of A (company) is accredited by Hong Kong Brand Development Council and the Chinese Manufacturers’ Association of Hong Kong as Hong Kong Top Brand.
Statements to highlight the company
I. A (company) was the winning company of Y (Year) Hong Kong Top Brand Award organised by Hong Kong Brand Development Council and the Chinese Manufacturers’ Association of Hong Kong.
II. A (company) is accredited by the Hong Kong Top Brand Mark Scheme of Hong Kong Brand Development Council and the Chinese Manufacturers’ Association of Hong Kong.
III. A (company) is accredited by Hong Kong Brand Development Council and the Chinese Manufacturers’ Association of Hong Kong as Hong Kong Top Brand product manufacturer.
Statements to highlight the certified product category
I. C (product) of B (brand) is accredited/certified by Hong Kong Brand Development Council and the Chinese Manufacturers’ Association of Hong Kong as Hong Kong Top Brand product.
II. C (product) of B (brand) is awarded Hong Kong Top Brand Mark by Hong Kong Brand Development Council and the Chinese Manufacturers’ Association of Hong Kong.
III. C (product) of B (brand) is accredited by Hong Kong Top Brand Mark Scheme of Hong Kong Brand Development Council and the Chinese Manufacturers’ Association of Hong Kong.
Statements to highlight the brand
I. B (brand) of A (company) was conferred Y (Year) Hong Kong Top Service Brand Award by Hong Kong Brand Development Council and the Chinese Manufacturers’ Association of Hong Kong.
II. B (brand) of A (company) is accredited by the Hong Kong Brand Development Council and the Chinese Manufacturers’ Association of Hong Kong as Hong Kong Top Service Brand.
Statements to highlight the company
I. A (company) was the winning company of Y (Year) Hong Kong Top Service Brand Award organized by Hong Kong Brand Development Council and the Chinese Manufacturers’ Association of Hong Kong.
II. A (company) is accredited by the Hong Kong Top Brand Mark Scheme of Hong Kong Brand Development Council and the Chinese Manufacturers’ Association of Hong Kong.
III. A (company) is accredited by Hong Kong Brand Development Council and the Chinese Manufacturers’ Association of Hong Kong as Hong Kong Top Brand service provider.
Statements to highlight the certified service category
I. C (service) of B (brand) is Hong Kong Top Brand service as accredited by Hong Kong Brand Development Council and the Chinese Manufacturers’ Association of Hong Kong.
II. C (service) of B (brand) is awarded Hong Kong Top Brand Mark by H Hong Kong Brand Development Council and the Chinese Manufacturers’ Association of Hong Kong.
III. C (service) of B (brand) is accredited/certified by Hong Kong Top Brand Mark Scheme of Hong Kong Brand Development Council and the Chinese Manufacturers’ Association of Hong Kong.
The suggested statements are similar to those for Hong Kong Top Brand/Hong Kong Top Service Brand, save that “Hong Kong Premier Brand”/“Hong Kong Premier Service Brand” could be used to replace “Hong Kong Top Brand”/ “ Hong Kong Top Service Brand” wherever appropriate.
