Purelifehk
2020
Purelifehk
Hong Kong Emerging Brand (2025)
Room 703, Sun Fung Industrial Building, 8-12 Ma Kok Street, Tsuen Wan, New Territories, Hong Kong
5601 5511
info@purelifehk.com
www.purelifehk.com
Purelifehk is a local Hong Kong health beverage brand founded in 2020 by three post‑80s founders, Adrian, Jan and Andy, who came together through their shared love of tea. The brandname “Purelifehk” is inspired by the idea of “pure water infusion”, symbolising a clean and refined brewing process. With the slogan “No sugar, lasting flavour — a taste to remember”, the Brand positions itself as a healthy tea‑based alternative to alcoholic drinks.
Purelifehk insists on Hong Kong‑made, hand‑brewed production, using proprietary recipes that blend premium tea leaves such as Da Hong Pao and charcoal‑roasted oolong. Despite having no added sugar, its teas retain a distinctive lingering sweetness and are positioned as healthy, refreshing and wellness‑oriented beverages. The flagship “Senri Oolong Tea” is rich and full‑bodied with a bittersweet profile, and the range has expanded to include “Senri Jasmine Green Tea”, “Peach Oolong Tea”, “Jade Oolong Cold Brew”, as well as “Hong Kong‑Style Milk Tea” (in collaboration with Silver Cafe), soup packs and healthy snacks, offering a diversified portfolio to serve different consumption occasions and needs.
Purelifehk products are now available at major retail chains including PARKnSHOP, Wellcome, 7‑Eleven, YATA and Big C, as well as on e‑commerce platforms such as HKTVmall, covering nearly 500 points of sale across Hong Kong. In 2025, the Brand received the “Hong Kong Emerging Brand Award” and further strengthened its market presence through sponsorship for the “Hong Kong Film Awards” and the launch of limited edition co‑branded with Silver Cafe and Ovaltine. Looking ahead, Purelifehk plans to pursue new initiatives and introduce production automation to pave the way for expansion into overseas markets.
