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Hong Kong Emerging Brands & Hong Kong Emerging Service Brands



Time of Establishment



German Pool O2O Limited

Award (Year)

Hong Kong Emerging Brand (2019)

Main Product(s)

Cheongsams, Jewellery, Home Appliances, Gifts & Premium, Furniture


Room 108, Newport Centre Phase II, 116 Ma Tau Kok Road, To Kwa Wan, Kowloon, Hong Kong

Tel No.

2773 5100

Fax No.

2365 6009



Track of Glory

THE SPARKLE COLLECTION, the black label of German Pool, is a cultural lifestyle brand that creates unique and tastefully-understated modern glamorous masterpieces. By brilliantly incorporating oriental aesthetic culture and modern innovative ideas with artistic elements, the Brand provides a wide range of artistic lifestyle items, including modern cheongsams, stylish tang jackets, fashion accessories, home decor, appliances and crystalised cabinetry.

Dedicated to preserving the heritage of cheongsam, SPARKLE has invited Master Fung and Master Po to be Brand Advisors and personally handcraft the haute couture "Master Collection", comprising "Cheongsam Series" and "Wedding Series". The Brand also has crossover partnerships with elite Hong Kong designers from various industries to create a luxurious series of KF masks.

SPARKLE is gaining increasing recognition. Its limited edition cheongsam "Museum Collection" was selected into the Permanent Collection of China National Silk Museum; and the Brand has been invited by Hong Kong Trade Development Council to participate in "Hong Kong Fashion Week's CENTRESTAGE Fashion Show" for two consecutive years. In 2019, SPARKLE became the only Hong Kong brand selected into the high-end lifestyle pavilion at "The Second China International Import Expo". SPARKLE is now available at Chinese Arts & Crafts, major international e-commerce platforms and airline shopping channels; and its first official store was opened at Causeway Bay in July 2021.