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Hong Kong Top Brands


Tiger Family

Time of Establishment



Tiger Enterprise Corporation

Award (Year)

Hong Kong Top Brand (2021)

Main Product(s)

Ergonomic Schoolbag, Crossbody Bag, Stationery Pouch, Thermal Bag, Plastic Water Bottle 

"Top Mark" Registered Categories

Ergonomic Backpack, Ergonomic Backpack (Foldable, with Additional Functions)


8/F, Bold Win Industrial Building, 16-18 Wah Sing Street, Kwai Chung, New Territories, Hong Kong

Tel No.

2423 3207

Fax No.

2480 5841



Wits for Win

Tiger Family ergonomic schoolbags implement the concept of "Walk you through a Happy and Healthy Journey", accompanying children to grow up healthily and happily.

Company Profile

Founded in 1972, Tiger Family is a leading brand of professional spine protection schoolbags, and the Group it belongs to is one of the world's largest schoolbag manufacturers. Over the past 50 years, Tiger Family has been pursuing excellence in respect of innovative design, environmental protection, spine protection function and quality; and obtained a number of international awards, including the "Innovation Prize for Ergonomics" presented by IGR e.V. Germany, "Best Brand of the Year" and "Best Product of the Year" of 2023 "Plus X Award", the global "Top 100" of "German Green Product Award", "European Product Design Award" and "New York Product Design Award".

Track of Glory

Tiger Family ergonomic schoolbags are good-looking, safe and practical. In line with the needs of children of different heights, the Brand provides a variety of lightweight spine protection schoolbags, suitable for primary and junior high school students. The schoolbag adopts a unique 360 professional spine protection system, which is ergonomic and effective in reducing shoulder pressure by 66%, as confirmed by the "ICAS". The schoolbag is also equipped with the patented "Second-open Magnetic Buckle" developed by Fidlock, a German mechanical lock expert, such that it can be operated easily even with one single hand and is liable to open and close within seconds, especially fitting well with children's small hands.

Tiger Family successfully introduced the German spine-protecting schoolbag concept to Asia and pioneered the development of stereotyped schoolbag in the region, offering choices of confidence for parents. Its products sell well in more than 50 countries with a number of retail facilities opened around the world. In addition to over 2,000 points of sale in Mainland China, it has its own online store in Hong Kong and has set up counters in Yata Department Store, AEON Department Store, Sogo and Sports Home as well as an experience store in Kwai Chung.

In 2021, Tiger Family was invited to participate in the formulation of the national "Ergonomic Schoolbag Standards and Guidelines" together with the China National Institute of Standardisation and other industrial representatives, in a joint effort to promote the professional standard of the industry and arouse the public awareness about children's spine health.