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About the Diploma

BDC and HKU Space have joined force to launch the “Executive Diploma in Strategic Brand Management” since 2008, which in turn comprises two certificate courses namely “Executive Certificate in Brand Management” and “Executive Certificate in Brand Communication”. The course invites veteran brand experts to teach on the theories and practices of brand-building, the management models of local and global brands, different brand segmentation and positioning strategies, analysis of brand elements as well as planning of marketing communication programs.

This program marks the first diploma-level brand management course in town that is co-organised by two prestigious organizations through the synergy of the industry and the academia.