The tidal wave of globalisation, coupled with the rise of knowledge economy, has ushered in a “brand era”, where brand-building is becoming a must strategy for an organisation to stay competitive. Initiated by the Chinese Manufacturers Association of Hong Kong (the CMA), Hong Kong Brand Development Council (the Council) is a non-profit-making institution aiming to promote the development of Hong Kong brands by pooling together the efforts of all walks of life.
Steering our industries towards brand-building, and developing Hong Kong into a brands hub.
To promote Hong Kong brands;
To advocate innovations and creativity;
To foster an environment conducive to brand-building;
To enhance associations and cooperation among companies in regard to brand development.