About the Council

  1. Home
  2. About the Council
  3. Vision and Mission

Vision and Mission

The tidal wave of globalisation, coupled with the rise of knowledge economy, has ushered in a “brand era”, where brand-building is becoming a must strategy for an organisation to stay competitive. Initiated by the Chinese Manufacturers Association of Hong Kong (the CMA), Hong Kong Brand Development Council (the Council) is a non-profit-making institution aiming to promote the development of Hong Kong brands by pooling together the efforts of all walks of life.

Vision

Steering our industries towards brand-building, and developing Hong Kong into a brands hub.

Mission

  1. To promote Hong Kong brands;

  2. To advocate innovations and creativity;

  3. To foster an environment conducive to brand-building;

  4. To enhance associations and cooperation among companies in regard to brand development.