Hong Kong Brand Development Council

Hong Kong Brand Festivals
Brand Interviews
Promotional Videos

Wuhan Hong Kong Brand Festival

Introduction
News Update
Brand Hong Kong-Stylish Gallery
Workshop / Seminar
Business Networking Meeting
Consumer Survey

Workshop / Seminar

Experience Sharing Seminar on “Exploring Central China Market”

Training Workshop on “Marketing Strategies and Practices in Exploring Chinese Market”

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Any opinions, findings, conclusions or recommendations expressed in this webpage (or by members of Project team) do not reflect the views of the Government of the Hong Kong Special Administrative Region, Trade and Industry Department or the Vetting Committee for the SME Development Fund.

Experience Sharing Seminar on “Exploring Central China Market”

As a key deliverable of the Project, a concluding seminar under the banner of “Tapping into Central China Market” was held on 15 June 2012. Dr. Sherriff Luk, Faculty of Management and Marketing of the Hong Kong Polytechnic University, announced the “Survey Report on Central China Consumers’ Perception of Hong Kong Brands” and illustrated on how Hong Kong brands prepare for tapping into Central China market. Mr Cheng Jun, Chairman of Wuhan Zhongbai Department Store Co., Ltd., elaborated on how to enter China market through department store channel. Mr. Calvin Chan, Executive Director of Catalo Natural Health Foods Limited and Mr. Sam C.H. Fu, Managing Director of Hong Kong Cheer Confectionery Company shared their experience of exploring Central China market. The seminar attracted around 120 SME representatives.

Download the PowerPoint of “Wuhan Consumer Survey result” (Speaker: Dr. Sherriff Luk, Faculty of Management and Marketing of the Hong Kong Polytechnic University)

Download the PowerPoint of “How to Enter China Market Through Department Store Channel” (Speaker: Mr Cheng Jun, Chairman of Wuhan Zhongbai Department Store Co., Ltd.)

Download the PowerPoint of “How to Shine Up Hong Kong Brand in the Mainland Market” (Speaker: Mr. Calvin Chan, Executive Director of Catalo Natural Health Foods Limited)

Training Workshop on “Marketing Strategies and Practices in Exploring Chinese Market”

In order to equip SMEs with practical knowledge related to branding and better understand the development of domestic market in the Mainland particularly Central China, a 7-hours training workshop was held on 26 March 2012. Dr. Sherriff Luk, Faculty of Management and Marketing, the Hong Kong Polytechnic University elaborated on Central China Market and Chinese Consumers' Brand Buying Behavior; Mr. Kenrick Leung, Managing Director of Annovation Asia (HK) Limited illustrated how to crack the China Market by using market research; Mr. Yang Yong-tao, Promotion Director of Shenzhen Kingworld Medicine Co. Ltd. introduced the features of marketing channel in China; and Mr. Zhou Ying, Associate Editor-in Chief of Business Times explained how to build a strong brand through mass media. The workshop attracted around 50 SME representatives.